Woodlands Media Soltuions Proudly Presents

Media Partner Ray Schillins, Radio Lounge

Market to Your Customers as an Expert Host of Your Own “Radio” Program.

“This workshop is designed to show how creating your own radio program can be a powerful marketing vehicle, locally on broadcast media, or globally on the internet.”

Whether You’re a Big or Small Business- Successful brands have taken advantage of the ability to engage consumers with a human touch, in a very personal way, and on their terms.  Now, even the smallest of businesses can use this type of marketing format to their benefit, by creating an entertainment or lifestyle “radio” program, focusing on issues associated with their products or services.  Larger companies can use this same format to create intimacy with their customer base. 

Quick Turnaround- Product or service base companies can deliver a message on a regular basis, in conjunction with or as an alternative to traditional snail-based methods.  With the immediacy and simplicity of show production, businesses can respond quickly to current trends and issues. 

Permission Based Marketing- “Radio” programs are permission based blocks of information delivered in bite-sized audio segments.  Because these are opt-in programs, and not force-fed alternative media, listeners are learning about a company or service on their terms, which is very empowering for a consumer. 

Be The Expert- Related industry specific guests can be included in each program, as a participant or as a sponsor.  Teach your customers how to use your product or service.  Let them hear first hand of new innovations and better ways to do so and you will retain them for a lifetime. 

Add Value to Your Brand and Enrich Your Customers Lives- Speak to your customers personally on a regular basis.  Give them information that will enrich their lives as they relate to your product or service.  Build advocates while building your brand.

Easy Ties to Mobile Media- On your website, or on Facebook and Twitter, become a regular part of your customer’s lives.  The power of advertising has shifted from “push” to “pull”.  Make sure your message is available and easy to get.

Workshop  Outline

Benefits-

Broadcast Options: Internet or Terrestrial

Developing a Plan-

Developing Content-

Program Production-

Sponsorship Opportunities-

Program Distribution-

Workshop Takeaways

Attendees will gain a basic knowledge of the nuts and bolts of conception, production value, and distribution options of a radio program, and how such a program can be a positive addition to a marketing mix, for gathering new customers and retaining existing ones.

For More Workshops in Advertising and Marketing, visit:  www.WoodlandsMediaSolutions.com

Refunds:  Cancellation up to 7-days prior to event will result in refund less a $15 service fee, or 100% credit toward another workshop held w/in 60/days of registered event.   Cancellation 24-48 hours prior results in 50% fee or may transfer 100% credit toward workshop w/in 60-day period.  Cancellations day of event or no-shows result in no refund, no credit.